Bostik Unveils New Brand Positioning; Adds Smart Adhesives to its Tagline

Paris, France -- Bostik, leading global adhesive specialist for industrial manufacturing, construction and consumer markets, unveiled a new visual identity as part of an extensive makeover of its brand positioning. The campaign, designed to streamline the companys brand portfolio and strengthen its global visibility, is part of Bostiks ongoing growth strategy.

The tagline Smart Adhesives reflects the companys positioning on developing intelligent and innovative adhesive solutions that are more functional and efficient. The logo features a gecko, renowned for its remarkable bonding abilities that allow it to cling to almost any surface, run up polished glass and support its entire body weight with a single toe. The gecko logo symbolizes Bostiks smart adhesive solutions that are flexible, efficient and adaptive.

"The new logo reflects who we are," said Bernard Pinatel, Bostiks Chairman and Chief Executive Officer. "We are a technology leader that has been developing innovative adhesive solutions for more than a century. We know how to make smart adhesives: functional products that can do a lot more than just stick things together."

"The Bostik name will become synonymous with smart adhesives," continued Mr. Pinatel. "We apply innovative adhesive technology to address pressing economic, ecological and demographic issues, and our advances in material science will contribute to a more sustainable world."

About Bostik

Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape peoples daily lives. From cradle to grave, from home to office, Bostiks smart adhesives can be found everywhere. With 2012 sales of 1.6 ?billion, the company employs 4,800 people and has a presence in more than 50 countries.

Bostik is a company of