UPM Raflatac at LabelExpo Europe: Presents High-performing Label Materials Under the Theme Engineered with Raflatouch

UPM Raflatac invites label printers and brand owners to visit stand 5D60 at Labelexpo Europe in Brussels. This years main theme Engineered with Raflatouch highlights UPM Raflatacs commitment to develop high-performing and sustainable label materials delivered through the best performing supply chain in the industry.

"Profound engineering expertise and excellent customer care is a unique combination," says Tapio Kolunsarka, the newly appointed Executive Vice President of UPM Raflatac. "We take pride in providing first class technical expertise with the most attentive service in the industry. Thats what our customer promise Engineered with Raflatouch is all about. Labelexpo visitors are warmly welcome to meet our technical experts and to discuss the latest solutions and capabilities for innovative branding, higher productivity and environmental performance."

UPM Raflatac presents Label Life - Sustainable choices based on the most comprehensive Life Cycle Assessment in the industry

At Labelexpo, UPM Raflatac introduces the Label Life concept together with a new, user-friendly tool to help label printers and end-users understand the life cycle impacts of different labelstock products and get credible information on the environmental performance of their labels.

The Label Life tool delivers reliable and easy to understand data to guide sustainable decision-making, based on the most comprehensive lifecycle assessment (LCA) capabilities in the industry. Performed in accordance with internationally recognized ISO 14040/44 standards, UPM Raflatacs LCA helps understand the environmental performance of labelstock products in terms of carbon, water, energy and the end-of-life impacts of liner recycling. It has been developed in cooperation with PE International and is consistent with the methodology used by major brand owners to evaluate their own environmental impacts.