Avery Dennison at LabelExpo 2013: to Introduce Sustainable Label and Packaging Innovations

LEIDEN, the Netherlands -- Avery Dennison will introduce a new wave of innovations designed to drive sustainable growth at Labelexpo Europe in Brussels, September 24-27, 2013.

"Avery Dennison is constantly striving to develop label and packaging innovations that can help converters solve the performance and sustainability challenges they face today," comments Angelo DePietri, vice president and general manager of Avery Dennison Materials Group Europe. "We are looking forward to engaging Labelexpo 2013 visitors with fresh approaches not only to shelf appeal but to recycling, and productivity as well."

The Avery Dennison booth will feature products and services that help converters differentiate and gain a competitive advantage. One such product, introduced in North America last year, is a pressure-sensitive labelling solution that improves the recyclability of PET containers. The Avery Dennison CleanFlake (Bottle-to-Bottle) Film portfolio can help increase rPET yields thanks to an innovative adhesive and film combination, that separates cleanly and efficiently from the PET flakes produced during the recycling process. The result is PET flakes pure enough to be used to produce new packaging films and shells, which conserves virgin PET resources and supports beverage industry leaders desire to increase their use of recycled PET bottles.

Also in the spotlight will be a new platform of adhesives that enable thinner constructions, increased productivity and decreased bleeding. Avery Dennisons ClearCut technology is featured in a new portfolio of films designed to increase sustainability while improving functional performance and shelf-appeal.

In addition, the Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films are anchored with Avery Dennisons new proprietary S7000 adhesive. Film materials using this adhesive deliver excellent clarity, conformability for container squeeze, and dispensing stiffness for high-speed converting and dispensing. The clear, white and metalized feedstocks on PET liners avoid the trade-offs in ooze, dispensing and wet-out typical of thinner films. Offering 31% less material weight and greenhouse gas reductions of 22% compared to similar films, they generate substantial sustainability impact advantages. For example, Global MDO films for squeezable containers produce 40% less solid waste and require 37% less energy, while the new BOPP products deliver 50% less ooze on rigid containers.