Avery Dennison Unveils Aqua Stick Pressure-sensitive Labeling Solution for Wine Bottles

LEIDEN, the Netherlands -- Applying labels to wine and sparkling wine bottles when they are cooler than their surroundings and slick with surface condensation has just become easier. The exclusive new Aqua Stick portfolio from Avery Dennison Label and Packaging Materials avoids the time-consuming and costly practices required until now to prevent condensation during Labeling.

"This new portfolio was developed in close collaboration with wine and sparkling wine brand owners, and takes careful account of real-world conditions faced by adhesives and facestocks," said Fabien Bourgies, Avery Dennison global wine and spirits segment director. "With Aqua Stick, we are seeing scrap reductions and faster changeovers, with unique improvements to operational performance for these types of applications."

Wine and sparkling wine bottles often drop below ambient temperature during label application, and this temperature difference can lead to surface condensation problems and a weakened bond between label and bottle. Dispensers often experience inconsistent label positioning and higher scrap rates as a result. Materials in the Aqua Stick portfolio use Avery Dennisons unique Z3338 emulsion adhesive. Engineered for variable temperature and humid environments, Z3338 actively absorbs any surface moisture present, removing the need to bring bottles up to room temperature. The adhesive allows in-line processing at up to 600 bottles per minute, with consistent label positioning. Even the exit of the Labeling tunnel, where further condensation often appears, poses no problem.

The performance improvements continue all of the way through a bottles lifecycle. Z3338 can withstand exposure to an ice bucket or cold box, and keep the label firmly in position. Three premium facestocks are currently available for Europe in the new Aqua Stick range: Fasson 60# Uncoated Litho WS, MaxFlex Bright Silver and Sparkling Asti.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The companys applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.