BASF Strengthens its Presence in CASE Market by Appointing Chemroy for PUR Distribution

WYANDOTTE, MI -- BASF announced it has appointed Chemroy Canada Inc., as a Canadian distributor for polyurethane chemicals to the Coatings, Adhesives & Binders, Sealants and Elastomers (CASE) market.

With world-scale production facilities in Geismar, Louisiana, BASF has a strong presence in the CASE market via the direct and distribution sales channels. The addition of Chemroy Canada Inc. in Canada strengthens BASFs presence, and further emphasizes the strategic importance of the CASE market segment.

"Chemroy looks forward to developing new applications and business for the CASE market in Canada. With BASFs comprehensive portfolio and North American production assets, we can help customers in both existing and new product development," said Andres Pugi, VP of Chemroy Canada Inc.

BASF is a market leader in polyurethanes and supplies Lupranate aromatic MDI and TDI isocyanates and Pluracol polyether and graft copolymer polyols. With a comprehensive portfolio of isocyanates and polyether polyols for the CASE industry, these products can be formulated to create a variety of coatings, adhesive, sealant, elastomer and other specialty products.

About BASF Polyurethanes

BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 38 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. The BASF brand "Polyurethane Solutions" represents over 40 years of experience of the market and technology leadership for Polyurethane Systems.

In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.

Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoes, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012.

BASF is the worlds leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of ??72.1 billion in 2012 and more than 110,000 employees as of the end of the year.

Source: BASF