Celanese Hires Innovia Solutions to Distribute its Range of Vinyl- and Acrylic-based Emulsions

Irving -- Celanese Emulsions GmbH announced the appointment of Innovia Solutions Ltd as distributor in the United Kingdom and Ireland effective June 1, 2013. This non-exclusive sales and marketing agreement encompasses the complete line of vinyl and acrylic based emulsions including the Mowilith and Vinamul brands. These high-performance emulsions are utilized in a broad range of industrial and consumer end-use applications including adhesives, coatings, nonwovens, glass fiber, paper coatings, textiles and more.

"Innovia Solutions is an excellent addition to our strong distribution network and will assist us in further developing the United Kingdom and Ireland," said Gary Ogden, sales manager (UK and Ireland) for Celanese Emulsions. "Their outstanding technical and marketing expertise coupled with a strategically located UK warehouse will result in excellent service for our valued customers," he said.

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally.

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,600 employees worldwide and had 2012 net sales of $6.4 billion.

Source: Celanese