Avery Dennison Unveils FSC-certified Paper Label Materials for Wine, Spirits, Dairy and Food Applications

MENTOR, Ohio -- Avery Dennison Label and Packaging Materials introduced a new collection of North American Forest Stewardship Council (FSC)-certified paper label materials. The new products prices are comparable with those of non-certified alternatives to drive the use of FSC-certified materials throughout the value chain.

The new collection of FSC-certified products contains 22 specifications featuring three paper facestocks - Fasson 54# Semi-Gloss FSC, Fasson Lightweight Dairy FSC and Fasson Estate LabelNo. 8 FSC - commonly used in wine, spirits, dairy and food applications. The new offering is a result of the companys commitment to develop and offer sustainable label and packaging solutions to converters and brand owners.

"We have heard clearly from members of our value chain about the need for innovations that focus on improving sustainability," said Darrell Hughes, vice president and general manager, Materials Group North America. "As a market leader, its our responsibility to produce and promote items that contribute to the environmental health of our planet. This price-neutral collection of select FSC-certified constructions is the next step in our effort to make our industry more sustainable."

Avery Dennison is one of more than 3,500 FSC chain of custody (COC)-certified U.S. companies. FSC, whose mission is to promote environmentally sound, socially beneficial and economically prosperous management of the worlds forests, has earned a reputation as the most rigorous, credible forest certification system available. FSCs COC certification process traces the path of products from forests through the supply chain, verifying that FSC-certified material is identified or separated from non-certified material throughout the supply chain.

In addition to FSC-certified products, Avery Dennison manufactures and markets a variety of items that provide sustainable advantages, including:

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The companys applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.

Source: Avery Dennison