Herma Enhances Reliability of Film Wine Labels by Introducing Multi-layer Tech.

Innovative multi-layer technology is now being placed at the disposal of the film label segment serving the wine industry. Self-adhesive solutions specialist HERMA is offering its HERMAexquisite range of film products with an adhesive whose specially formulated second layer achieves outstanding processing benefits and very good adhesive properties. "As a consequence, label users no longer need to accept any of the customary compromises," insists HERMA managing director Dr. Thomas Baumgartner. "Neat workmanship and absolutely reliable application are especially important in the case of wine labels because they are known to exert a significant influence on the sales success of the wine."

Label printers will be especially pleased that the adhesive material, code named HERMAperfectCut 62Xpc, reduces die-cutter wear during film label production, improves processing and enhances the die-cutting results. These benefits are attributable to the special second layer. It reinforces the adhesives cohesion (inner strength) and effectively prevents bleeding over the die-cut edges - an all too familiar phenomenon in the production of film labels. Wine labels with the 62Xpc adhesive also prove their strength or resistance in the especially rigorous "cooler test". Even after prolonged submersion in a wine cooler, the labels remain attached to the bottles.

The HERMAexquisite range currently consists of transparent and white PP films in various thicknesses. These are complimented by adhesive materials for wine labels with a variety of high-quality paper and aluminum surface layers. Multi-layer technology is also exploited for the 62 W adhesive applied to these layers. HERMA is thought to be the first company in the industry to implement this production technology on an industrial scale. Irrespective of the label material selected by the converter, all the adhesives applied in the multi-layer process are proven, multi-purpose products. "Converters and users alike thus have access to the best of both worlds: label production benefits and the very good adhesive properties to which they are accustomed," concludes Dr. Baumgartner.

About HERMA

Located in Filderstadt near Stuttgart (Germany) HERMA GmbH is a leading European specialist in self-adhesive technology. In the 2011 fiscal year, the HERMA Group generated sales of around ?37.2 million with 830 employees in three divisions - Self-adhesive Materials, Labels and Labelling Machines. The export ratio was around 53 %.